Dieter Erhard and Petra Beck

Dieter Erhard lives a stone throw away of the Der Beck bakery headquarter in the city of Erlangen. With 150 shops and 1500 employees Der Beck is a great example for German middle class. Dieter was asked to design an artwork for its new bread production which is now hosted in a 23.000.000 USD  building and machinery at 24.000.000 USD including a big bistro. Petra and Siegfried Beck said .. but please not a stereotype bakerman!

The chosen design out of three  proposals is a 22 foot Flower made of stainless tubing, holding plexiglass discs with lasercut writing inlays. The bakery slogans found in the upper circles are tasteful (orange),  live (blue) and passion (red). The kiwi green leaves include at each theme three leading words such as water, craftmanship and region amongst others. Dieters work breaks up the architectural lines of the building and gives it a coulorful look.

His new work, the Texas Alligator, will soon be shown at the Kronach City Light Festival starting the 25th of April for nine days.